The Challenge
Plus 91 Ultimate Cinemas managed diverse projects across entertainment, food & beverage, and medical sectors. Each of these sub-projects required a unique growth marketing blueprint: food courts needed instant footfalls, cinema promotions needed event awareness, and specialty clinics needed authoritative organic trust.
The Strategy
We deployed sector-specific growth frameworks across their brand portfolio. For the food industry (Kobe Sizzlers Chennai & Flames Food Court Coimbatore), we implemented geo-targeted food influencer campaigns, social media contests, and high-converting local maps optimization. For movie and event marketing, we drove wide-reach awareness campaigns for major movie releases and premium live experiences like Ilaiyaraaja music events. For Rathna Fertility Centre in Kanyakumari, we focused entirely on organic social media management, educating local audiences and building medical authority through consistent, informative content.
The Results
- 10x Sales Increase: Generated a massive 10x growth in sales and brand awareness for both Kobe Sizzlers Chennai & Flames Food Court Coimbatore.
- Rathna Fertility Growth: Successfully scaled organic impressions and medical credibility for Rathna Fertility Centre Kanyakumari on Facebook and Instagram.
- Event Scale: Reached millions of local fans, driving high ticket bookings and registrations for film promotions and Ilaiyaraaja live music events.