The Challenge
A fertility clinic was facing high acquisition costs on their patient registration campaigns. Their digital advertising was failing to drive consistent physical walk-ins (foot traffic) while consuming high daily budgets. They needed a strategic turnaround that would both lower their Cost Per Lead (CPL) and increase actual hospital walk-ins.
The Strategy
We launched a structured 100-day fertility campaign with a monthly budget range of 80k to 1 lakh INR. We shifted the focus from generic awareness to high-intent offers: a dedicated IVF Offer and a Second Opinion consultation package. We set up laser-targeted Facebook & Google ad funnels, A/B tested creative formats, and launched micro-budget campaigns (under 10k) targeting international patient markets like Malaysia. All traffic was directed to high-performance, mobile-optimized landing pages with immediate booking actions.
The Results
- 30% CPL Reduction: Successfully lowered the Cost Per Lead by 30% within the first 30 days.
- 80+ Physical Walk-ins: Secured over 80 qualified walk-in consultations in a single month under the IVF/Second Opinion campaigns.
- 1,000+ Monthly Leads: Generated 1,000+ high-intent patient leads in a single month, achieving this milestone multiple times.
- Malaysia Market Success: Reached international patients, generating 25+ direct walk-ins for Malaysia campaigns on a micro-budget limit of only 10k.