The Challenge
A newly launched FMCG brand wanted to acquire online purchasers quickly while maintaining an efficient Cost Per Acquisition (CPA).
The Strategy
We developed a full-funnel Facebook Ads framework. In the TOFU (Top of Funnel) stage, we used lookalike audiences based on high-value pixel events and targeted interest parameters. In the MOFU/BOFU stages, we implemented dynamic product catalog retargeting. We ran creative A/B testing on video hooks and product-benefit banners daily.
The Results
- Maintained a steady 5x Return on Ad Spend (ROAS).
- Reduced overall cost-per-click (CPC) by 42%.
- Scaled monthly ad-driven sales by 250% over a 3-month cycle.